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Radio Disney Allows Shrek Soundtrack Ads

(June 11, 2001 - by Disney's refusal to allow DreamWorks to place ads for Shrek on Radio Disney garnished a lot of additional publicity for the movie. In a newsletter sent to Radio Disney affiliates in April, it was stated that "'Due to recent initiatives with the Walt Disney Company, we are being asked not to align ourselves promotionally with this new release [Shrek]."

Even though commercials for the movie were banned, Radio Disney is now allowing commercials to air for the Shrek Soundtrack, which also includes a plug for the movie. In the commercial the narrator announces the soundtrack for Shrek, "the hit movie from DreamWorks".

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