Insights: Is Shrek the Start of a New Toon Boom?
Below are insightful posts from Digital Media FX forum posters
on the subject of what effect the success of Shrek (and
similar movies) will have in the marketplace. Some posts have
been edited for length or spelling and grammar.
Dave on June 12, 2001:
Just out of interest, does anyone remember the last boom in
animation in the mid 90s which I personally ascribe to Jurassic
Park and The Lion King? Does any one here think that
Shrek will spawn a new resurgence in animation? From what
I have been reading it is beating Pearl Harbor hands down
at the box office, leaving many critics embarrassed as earlier
on this year they predicted Pearl Harbor to be a great
Slim Shinji on June 12, 2001:
Shrek may solidify a computer toon boom, but if anything
I think it drives another nail in the coffin of traditional 2D
animation. All the computer animated movies Disney and Dreamworks
have released have "edge" and "attitude",
whereas the more conservative 2D animated movies of late look
old and moldy in comparison. At least I think think that's how
general public feels...me personally, I'll always prefer the old-fashioned
by Penanimate on June 12, 2001:
I don't see another boom coming from a single movie like Shrek,
but I am hopeful that this is the beginning of a diversification
of animated offerings and a wider acceptance of animation as entertainment
for all ages. If more than one studio can be successful with animation,
then it bodes well for audiences as well as for the industry.
by Gordg on June 12, 2001:
It's wonderful to see an animated movie do well at the box office.
It can only improve the conditions of the currently depressed
industry (financially and emotionally).
But I have
one nagging fear.
It's my opinion
that audiences are responding to the story, and the storytelling.
But the powers that be, may mistake this response as an attraction
to computer animation.
been computer animated movies that have had strong stories, while
their 2D counterparts have consistently offered weak underdeveloped
may falsely support an assumption that computer animation is what's
drawing the audience. Thus creating a trend toward computer animation,
when in fact the trend should be directed toward good stories
well told -- in any medium.
In other words
if a story relates to the audience, and fully engages them for
the entire film .... it doesn't matter if it was done with computers
or with sock puppets.
Put the emphasize
on the story and the storytelling.
computer animation is an objective definable parameter that executives
can firmly grasp, while good story is an ephemeral concept that
is not quantifiable. And anything that can't be quantified makes
poor butt coverage for anyone under the scrutiny of investors.
I hope Atlantis
quells my fears.
by Alphawolf on June 12, 2001:
I was just
thinking the same thing. Computer animated films do seem to be
getting the lions share of good writing and characters. Also with
the recent leaps in technology and everyone clambering to catch
up with Pixar and Disney released CGI films, there is a lot being
put on the market all at once.
first film Toy Story, caught everyones attention
because although we had seen stuff like it before, no one was
really sure what all it was capable of. It still had that new
car smell kind of attraction to it. Then A Bugs Life came
out and went head to head with ANTZ. Both good films in
their own way, but really the story and characters were way too
similar and way to close together in release. Still people watched
and liked the advances that were made. Then came out Toy Story
2 and Dinosaurs. Dino raised the bar big time with
the effects and seamless blending of actual filmed background
and CGI characters. (Same stale Disney story retold again but
still good). Now we have Shrek in theaters and Monsters
Inc. & Final Fantasy just on the horizon. Ad to
that the promise of things to come, such as Bloodquest
and maybe Blue Planet or Vortex (wishful thinking
on my part I'm sure) if they ever decide to breath new life into
2D do we have coming up? Atlantis and Osmosis Jones,
thats it. And both have 3D effects and backgrounds added
in. Can anyone think of anything else? Based on this I would have
to say that Gordgs fears are not unfounded. I am a computer
animator myself, but even I dont want to see the 2D tradition
wiped out. Disney seems content throwing strait to video garbage
out on the market and doing sequels of all the classics bastardizing
as they go. Fox animation studios closed up as I recall seeing
here somewhere a while back. Warner bought out Cartoon Network
and is putting all their efforts in that. I say again; what else
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