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Shrek Nears Toy Story 2 Mark

(July 14, 2001 - by digitalmediafx.com) Shrek is about to overtake Toy Story 2's total gross at the box office to move into second place in the Top Animated Films of All Time, based on total domestic box office receipts. Toy Story 2 made a total of $245.8 million at the box office and Shrek, still playing strong, currently stands at $243.7 million. By the end of this weekend Shrek will likely dethrone Toy Story 2 for the #2 spot. It is rumored that Shrek will soon be pulled from theaters and held until later this year when it will be rereleased (with a whole new marketing campaign). DreamWorks has declined to confirm nor deny this rumor.

The number one grossing animated movie of all time is The Lion King with $312.8 million.

DreamWorks was originally going to release the video and DVD for Shrek in November to coincide with the release of the Shrek X-box game. The strategy could drastically change, however, if DreamWorks goes with a rerelease plan instead.

Shrek is currently regarded as a favorite to win next years new Best Animated Feature category.


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