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Shrek Makes $110 Million in DVD and Video Sales

(November 6, 2001 - by digitalmediafx.com) Shrek shook up the DVD and video marketplace over the weekend bringing in an amazing $110 million in DVD and video sales in just its first three days of release. Normally the impressive feat would garnish mass media attention, however most attention has been on the biggest opening ever for a Disney / Pixar film as Monsters, Inc. brought in a final weekend tally of $62.6 million. It is normal for DVD and video sales to top a movie's weekend box office numbers. Shrek made $42.3 million in its opening box office weekend.

The Shrek DVD sold 2.5 million copies from Friday through Sunday.

"We had a record breaking weekend with nearly half of initial shipments sold, with many stores selling completely out of stock," said Craig Kornblau, President, Universal Studios Home Video, which is distributing the Shrek DVD and video. "We are making every effort to keep up with consumer demand and to keep 'Shrek' on retail shelves."


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