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Shrek Ice Cream Event Results in 500,000 Books

(May 18, 2001 - by DreamWorks and Baskin-Robbins have announced that money donated by both companies as a result of the May 2 Free Ice Cream event has resulted in enough money to buy 500,000 books for low income families. Before the event, both companies expected 3 million scoops to be delivered. The actual number was 3.5 million scoops.

DreamWorks principle Jeffrey Katzenberg was excited about the results.

"Movies, television and video games are no substitute for books in sparking the imagination of a child," says Katzenberg. "We were very excited to partner with Baskin-Robbins in support of First Book, which helps children -- who might otherwise have never owned a book of their very own -- to discover the magic of reading."

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