Shrek
Enjoys $11.5 Million Opening Day
(May
19, 2001 - by digitalmediafx.com) On Friday, Shrek
grossed an impressive $11.54 million on 3,587 screens
throughout the nation, giving the movie an average take
of $3,218 per screen. While the number is impressive,
it doesn't come close to the Friday opening take of Toy
Story 2, which made $22.6 million on November 26,
1999. Shrek did, however, beat Disney's Friday
opening of Dinosaur last year (during the same
time period). Dinosaur, on Friday, May 19, 2000,
made $10.66 million on its way to a $38.8 million opening
weekend.
DreamWorks
has been conservative with its weekend estimates, predicting
Shrek would bring in $25 - $30 million in its first
weekend. Based on Friday's opening, the film is likely
to bring in closer to $40 million. DreamWorks can also
celebrate the fact that Shrek made twice as much
in its Friday opening than last year's Chicken Run,
which eventually became the highest grossing non-Disney
animated film of all time.
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