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Shrek to Air Digitally on 11 Screens

(May 17, 2001 - by digitalmediafx.com) When Shrek opens tomorrow, it will be showing on more than 3,000 movie screens with 11 of those screens projecting the movie digitally. This is the first time that DreamWorks has shown one of its movies digitally.

"Shrek represents the state-of-the-art in computer animation, so it is only fitting that it be the first DreamWorks film to be seen in this state-of-the-art format," says Jim Tharp, DreamWorks head of distribution. "Furthermore, a computer animated film lends itself more perfectly to digital projection than any live action feature, as it requires no conversion from the computer to film or vice-versa; it is a digital presentation of a digital product."

The 11 locations slated to show Shrek digitally are:

- Loews E-Walk in New York, New York;
- AMC Van Ness 14 in San Francisco, California;
- Edwards Spectrum 21 in Irvine, California;
- AMC Media Center North in Burbank, California;
- Harkins Arrowhead Fountains 18 in Peoria, Arizona;
- Cinemark 24 in Valley View, Ohio;
- AMC S. Barrington 30 in South Barrington, Illinois;
- AMC Pleasure Island 24 in Lake Buena Vista, Florida;
- Cinemark Legacy 24 in Plano, Texas;
- Famous Players Paramount 13 in Toronto, Ontario, Canada;
- Famous Players Silver City 18 in Riverport, British Columbia, Canada.

Only one screen in each of the above theaters will be showing Shrek digitally, so be sure to call the theater in advance to find out the time of the digital showings.


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