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Newsweek Discusses Shrek Success

Page 50 - The Shrek Effect(June 10, 2001 - by The June 18 issue of Newsweek magazine, in an article titled "The Shrek Effect," talks about animation wars, the new animation Oscar, and how PDI/DreamWorks Shrek is impacting the industry. Here is a synopsis of the story:

"For as long as anyone can remember, the word animation has been synonymous with the name Walt Disney. But thanks to a big green ogre named "Shrek," the landscape has suddenly shifted, with the DreamWorks movie emerging as the summer movie to beat, animated or otherwise. And now, the dueling studios have a new prize to fight over: the Oscar, as 2001 marks the first year the Academy Awards will include a category for Best Animated feature, writes Senior Editor David Ansen."

The article appears on page 50 of the June 18, 2001 edition of Newsweek which has a cover picture of Tiger Woods with the headline "Tiger Rules" (see image).

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