(October 17, 2001 - by digitalmediafx.com) Shrek for Xbox will launch with the console on November 15, 2001. This was confirmed today by the makers of the animated video game, TDK Mediactive. The game launch is exactly two weeks after the movie comes out on VHS and DVD.

"The `Shrek' Xbox game creates whole new worlds for `Shrek'," said Brad Globe, head of DreamWorks Consumer Products. "TDK has delivered a terrific combination of original, action-packed gameplay and Shrek-style humor."

DreamWorks, who masterfully marketed Shrek last Spring, will participate in the marketing of the Shrek video game. One of its first strategies is to promote the video game on the Shrek DVD, including providing game hints.

Here's an official description of the Shrek video game:

"The Magic Mirror has an important message for Shrek. You see, it seems that the evil sorcerer, Merlin, has captured the lovely Princess Fiona and has her locked in his Dark Tower Fortress of Pure Evil...Wha ha ha ha!

In order to face off with Merlin, Shrek must travel to the Dark Tower Fortress of Pure Evil (...Wha ha ha ha!), but a thick and foul fog surrounds it. The only way to clear the fog and gain access is to perform Good Deeds across the Fairy Tale Lands. To help him out, the Magic Mirror gives Shrek a Book of Good Deeds and offers to teleport Shrek to places where Good Deeds are required...

Shrek for the Xbox features the following:

• Eight never-before-seen worlds with six missions per level
• Beautifully bump-mapped environments, real-time shadows, and detailed characters, taking full advantage of the outstanding graphics capabilities of Xbox
• Sarcastic and twisted humor throughout
• Whimsical game play populated with new original characters as well as characters from the film.
  

> Return to Shrek News