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For Immediate Release
March 5, 2001

Digital Media FX Brings Power of Imagination to Life

(Santa Barbara, CA) Every day, the power of imagination is impacting the lives of people worldwide. Now Digital Media FX, a free online magazine for animators, FX artists, students, and enthusiasts, is capturing some of that imagination and bringing it to life for readers of Digital Media FX magazine.

Located at www.digitalmediafx.com, Digital Media FX is a new online publication updated 365 days a year with original news, content, and interactive features.

The publication is the brainchild of Joe Tracy, whose last online publication, Animation Artist Magazine, was named one of the top 2,500 sites on the Web by Smart Computing Magazine.

"Websites often make the mistake of automating the whole process, effectively removing any personality the site might otherwise portray," says Tracy, who is also author of the book Web Marketing Applied. "What makes ventures like Digital Media FX successful is that they have a personality and a true community feel. Digital Media FX is about the people that visit the site, not the technology that goes into the site. If you honor and respect each visitor then they will honor and respect you."

Tracy is a strong believer in customer service, knowing visitor needs, and regularly interacting with visitors. By doing so, Tracy asserts that there is a such thing as visitor loyalty and the ability to create a real community online. But gaining loyalty begins with giving visitors more than press releases from other companies. The content must be original.

"Digital Media FX is updated daily with information I want to read about; something other sites don't offer," says Scott Zirkel, an animator in San Antonio, Texas, who took part in beta testing Digital Media FX. Zirkel is also a regular poster to the new state-of-the-art interactive forums at Digital Media FX. "I read through the Digital Media FX forums daily to find out behind the scenes info on upcoming films and shows," he says. "It's also a great place to learn about animation and the people are eager to help with any critiques or questions."

Digital Media FX is updated 365 days a year at www.digitalmediafx.com.

About Digital Media FX
Digital Media FX is a free online magazine for animators, FX artists, students, and enthusiasts. The publication is updated 365 days a year, including holidays and weekends. The magazine is located at www.digitalmediafx.com.

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