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- October 30, 2001
Surprise Fails to Materialize
DreamWorks, according to The Hollywood Reporter, convinced THX to use Shrek characters in the THX promo that airs in theaters using the THX sound system. Part of the deal was that the THX spot with Shrek characters would air beginning November 2, when Monsters, Inc. opens.
The move backfired.
"THX had a mysterious last-minute change of heart, shelving the trailer and igniting suspicion that Pixar and the Walt Disney Co. might have blackballed it," reports The Hollywood Reporter.
This was DreamWorks second attack against Pixar's Monsters, Inc. The first was purposely releasing the Shrek 2-disc DVD on the same day as Monsters, Inc. - November 2, 2001. Disney had a magic bullet of its own, announcing that the first trailer for Star Wars: Attack of the Clones would be attached to Monsters, Inc. Further promoting Monsters, Inc. was George Lucas with the following quote:
"I have great respect for Pixar and deep admiration for John Lasseter and his team. I'm thrilled to be able to show audiences their first glimpse of Episode II with Monsters, Inc. It gives me an immense sense of pride to see our companies working together."
DreamWorks has begun
emulating past marketing tactics of Disney by trying to interfere with
Disney/Pixar animated releases and as a result is beginning to earn a
"bully" attitude among many in the animation industry that was
once reserved for Disney. In this case, however, both efforts by DreamWorks
have failed to draw attention away from Monsters, Inc. which is
expected to have a huge opening this Friday amongst acclaim from movie
critics, high public interest, and the Star Wars: Episode 2 teaser.
Footage From Monsters,
Monsters, Inc. opens this Friday in over 3,000 theaters nationwide. Subscribers to the Digital Media FX newsletter will get an extensive look at Digital Media FX coverage of Monsters, Inc. on Thursday. To subscribe, click here.
Click here to view unedited footage from the Monsters, Inc. world premiere!
Box Office Numbers - FX & Animation Movies
Dr. Doolittle 2 completed its box office run with a final total of $113 million
The gain/loss represents the movie's performance when compared to last weekend.
News Link of the
Day - Monsters Grabs With Sight Gags
of Monsters, Inc. are keeping mum about whether they will add so-called
'outtakes' to the end credits during the theatrical run of the computer-animated
comedy, opening Friday. Disney and Pixar, the studios behind the cartoon
feature about colorful creatures who make their living by eliciting screams
from youngsters, have made the fake flub reel a trademark..."
These news articles and all digitalmediafx.com content are ©copyright 2001 by Joe Tracy and may not be reused for any purpose without expressed written consent of the author and Digital Media FX. All rights reserved.