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Digital Media FX - The Power of Imagination
Digital Media
FX News Archives
Note: Digital
Media FX content is legally ©copyright 2001 and may not be republished
or rewritten without the expressed written consent of Digital Media
FX and/or proper crediting and linking.
Tuesday
- October 30, 2001
- DreamWorks Shrek Surprise Fails to
Materialize
- Footage From Monsters,
Inc. Premiere
- Final Weekend Box Office Numbers
- Animated / FX Films
- News Link of the Day -
Monsters Grabs With Sight Gags
DreamWorks Shrek
Surprise Fails to Materialize
(by digitalmediafx.com) DreamWorks attempts to interfere with the
box office and promotional success of Monsters, Inc. have failed
again as word leaks that a secret project with THX has been axed at the
last minute.
DreamWorks, according
to The Hollywood Reporter, convinced THX to use Shrek characters
in the THX promo that airs in theaters using the THX sound system. Part
of the deal was that the THX spot with Shrek characters would air
beginning November 2, when Monsters, Inc. opens.
The move backfired.
"THX had a mysterious
last-minute change of heart, shelving the trailer and igniting suspicion
that Pixar and the Walt Disney Co. might have blackballed it," reports
The Hollywood Reporter.
This was DreamWorks
second attack against Pixar's Monsters, Inc. The first was purposely
releasing the Shrek 2-disc DVD on the same day as Monsters,
Inc. - November 2, 2001. Disney had a magic bullet of its own, announcing
that the first trailer for Star Wars: Attack of the Clones would
be attached to Monsters, Inc. Further promoting Monsters, Inc.
was George Lucas with the following quote:
"I have great
respect for Pixar and deep admiration for John Lasseter and his team.
I'm thrilled to be able to show audiences their first glimpse of Episode
II with Monsters, Inc. It gives me an immense sense of pride
to see our companies working together."
DreamWorks has begun
emulating past marketing tactics of Disney by trying to interfere with
Disney/Pixar animated releases and as a result is beginning to earn a
"bully" attitude among many in the animation industry that was
once reserved for Disney. In this case, however, both efforts by DreamWorks
have failed to draw attention away from Monsters, Inc. which is
expected to have a huge opening this Friday amongst acclaim from movie
critics, high public interest, and the Star Wars: Episode 2 teaser.
> Return
to the top of page
Footage From Monsters,
Inc. Premiere
(by digitalmediafx.com) Sunday night's Monsters, Inc. premiere
at the historic El Capitan Theatre in Hollywood went off without a hitch
as stars, Disney/Pixar management, and guests enjoyed Pixar's latest creation.
Monsters, Inc.
opens this Friday in over 3,000 theaters nationwide. Subscribers to the
Digital Media FX newsletter will get an extensive look at Digital Media
FX coverage of Monsters, Inc. on Thursday. To subscribe, click
here.
Click
here to view unedited footage from the Monsters, Inc.
world premiere!
> Return
to the top of page
Final Weekend
Box Office Numbers - FX & Animation Movies
(by digitalmediafx.com) Final weekend box office numbers are in and
here are the results for the top animated and visual effects movies:
|
Movie
|
Rank
|
Weekend Total
|
Gain/Loss |
Overall Total
|
|
Shrek
|
# 25
|
$261,875
|
-4% |
$267.0 Million
|
| Waking
Life |
#
26 |
$215,506 |
142%
gain |
$368,296 |
| Jurassic
Park 3 |
#
28 |
$132,225 |
-4% |
$180.4
Million |
|
Atlantis: The
Lost Empire
|
# 34
|
$104,651
|
-32% |
$83.7 Million
|
| Planet
of the Apes |
#
35 |
$104,278 |
-29% |
$178.7
Million |
|
Pearl Harbor
|
# 42
|
$63,749
|
-40% |
$198.3 Million
|
| Cats
& Dogs |
#
43 |
$61,919 |
-32% |
$93.3
Million |
Dr. Doolittle 2 completed
its box office run with a final total of $113 million
The gain/loss represents
the movie's performance when compared to last weekend.
> Return
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News Link of the
Day - Monsters Grabs With Sight Gags
According to USA Today:
"The creators
of Monsters, Inc. are keeping mum about whether they will add so-called
'outtakes' to the end credits during the theatrical run of the computer-animated
comedy, opening Friday. Disney and Pixar, the studios behind the cartoon
feature about colorful creatures who make their living by eliciting screams
from youngsters, have made the fake flub reel a trademark..."
Click
here for the full story.
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News
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Media FX Front Page
These news articles
and all digitalmediafx.com content are ©copyright 2001 by Joe Tracy
and may not be reused for any purpose without expressed written consent
of the author and Digital Media FX. All rights reserved.
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