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Digital
Media FX News Archives
Tuesday
- May 29, 2001
- Holiday Weekend Box Office
Estimates - Shrek Huge!
- Planet of the
Apes Scavenger Hunt
- Atlantis: The Lost Empire
Pictures
- News Link of the Day
- HBO Eyes Provo Students' Claymation Film
 Holiday
Weekend Box Office Estimates - Shrek Huge!
(by digitalmediafx.com) While Pearl Harbor failed to match
analyst expectations over the four day holiday weekend, PDI/DreamWorks
Shrek exceeded all expectations, bringing in an estimated
$54.2 million, which if it holds up will make Shrek the
highest-grossing non-Disney animated film of all time with a total
of over $110 million in just 11 days.
While Pearl
Harbor failed to meet analyst expectations of $90 - $100 million,
it did bring in an impressive estimated $75 million in its first
four days and should be a blockbuster ($100 million or more) by
the end of the week. It is Disney's highest opening ever for any
movie and the biggest opening for a movie over three hours. Disney
claims that the opening exceeded its expectations.
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Planet
of the Apes Scavenger Hunt
(by digitalmediafx.com) FOX, in an effort to market its upcoming
FX-filled Planet of the Apes movie, has formed a real life
scavenger hunt that it expects thousands to participate in. Known
as "Geocashing," FOX says it is the first to bring this
sport to the motion picture industry in order to promote a movie.
To participate
in the Project A.P.E. (Alternative Primate Evolution) promotion,
adventurous Geocachers must have a Global Positioning Satellite
unit. (Once restricted to military use, the GPS units are now
available to the general public.) Using coordinates supplied every
Friday at Fox's recently relaunched movie Web site www.planetoftheapes.com,
players can locate a hidden cache containing a prop from the film.
The first person to reach the cache may keep the valuable piece
of the studio's summer event film.
The contest
started last Friday and will run for 13 weeks. During each week
of the contest, FOX will give away a Garmin eTrex GPS unit to
a randomly selected winner. Taking the adventure and intrigue
even further, Fox has created a mythology around Project A.P.E.,
leading Geocachers to unlock long- hidden secrets that could present
a clue to our past -- or a key to our future.
Planet
of the Apes opens in theaters nationwide on July 27, 2001.
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Images
From Atlantis: The Lost Empire
(by digitalmediafx.com) Here are some pictures from Disney's upcoming
Atlantis: The Lost Empire which opens nationally on June 15, 2001.
To see more
pictures (bigger too), visit the dFX
Atlantis Movie Site.
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News Link
of the Day - HBO Eyes Provo Students' Claymation Film
According to The Salt Lake City Tribune:
"It took
just two minutes for four Provo High School students to catch
the attention of HBO. But it took Eric Anderson, Kyle Hinckley,
Nathan Murphy and Dan Midgely weeks to produce the two-minute
Claymation film "Fries or Rings" that the cable network
is considering using in a collection of creations by young filmmakers…"
Click
here for the full story.
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