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Digital Media FX News Archives

Tuesday - May 29, 2001
- Holiday Weekend Box Office Estimates - Shrek Huge!
- Planet of the Apes Scavenger Hunt
- Atlantis: The Lost Empire Pictures
- News Link of the Day - HBO Eyes Provo Students' Claymation Film


And in the Morning, I'm Making Waffles.Holiday Weekend Box Office Estimates - Shrek Huge!
(by digitalmediafx.com) While Pearl Harbor failed to match analyst expectations over the four day holiday weekend, PDI/DreamWorks Shrek exceeded all expectations, bringing in an estimated $54.2 million, which if it holds up will make Shrek the highest-grossing non-Disney animated film of all time with a total of over $110 million in just 11 days.

While Pearl Harbor failed to meet analyst expectations of $90 - $100 million, it did bring in an impressive estimated $75 million in its first four days and should be a blockbuster ($100 million or more) by the end of the week. It is Disney's highest opening ever for any movie and the biggest opening for a movie over three hours. Disney claims that the opening exceeded its expectations.

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Planet of the Apes Scavenger Hunt
(by digitalmediafx.com) FOX, in an effort to market its upcoming FX-filled Planet of the Apes movie, has formed a real life scavenger hunt that it expects thousands to participate in. Known as "Geocashing," FOX says it is the first to bring this sport to the motion picture industry in order to promote a movie.

To participate in the Project A.P.E. (Alternative Primate Evolution) promotion, adventurous Geocachers must have a Global Positioning Satellite unit. (Once restricted to military use, the GPS units are now available to the general public.) Using coordinates supplied every Friday at Fox's recently relaunched movie Web site www.planetoftheapes.com, players can locate a hidden cache containing a prop from the film. The first person to reach the cache may keep the valuable piece of the studio's summer event film.

The contest started last Friday and will run for 13 weeks. During each week of the contest, FOX will give away a Garmin eTrex GPS unit to a randomly selected winner. Taking the adventure and intrigue even further, Fox has created a mythology around Project A.P.E., leading Geocachers to unlock long- hidden secrets that could present a clue to our past -- or a key to our future.

Planet of the Apes opens in theaters nationwide on July 27, 2001.

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Images From Atlantis: The Lost Empire
(by digitalmediafx.com) Here are some pictures from Disney's upcoming Atlantis: The Lost Empire which opens nationally on June 15, 2001.

To see more pictures (bigger too), visit the dFX Atlantis Movie Site.

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News Link of the Day - HBO Eyes Provo Students' Claymation Film

According to The Salt Lake City Tribune:

"It took just two minutes for four Provo High School students to catch the attention of HBO. But it took Eric Anderson, Kyle Hinckley, Nathan Murphy and Dan Midgely weeks to produce the two-minute Claymation film "Fries or Rings" that the cable network is considering using in a collection of creations by young filmmakers…"

Click here for the full story.

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