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- May 26, 2001
Friday Box Office
Results - Pearl Harbor Lower Than Expected
Meanwhile, Shrek continued very strong, bringing in $9.7 million on Friday to bring its 8 day total to $66.2 million. Shrek should easily cross the $100 million threshold before the first of June and could become the highest-grossing non-Disney movie ever before Atlantis: The Lost Empire is released on June 15, 2001. By the end of June, Shrek could break into the Top 10 Animated Films of all Time list.
A.I. Video Games
to be Xbox Exclusive
"I wanted the games that will be inspired by AI to be creative and groundbreaking," said Steven Spielberg, who directs AI"Microsoft really understands the AI concept and presented me with a series of games scenarios that were out of this world."
No further details
on the gameplay of the "interactive sequels" have been released.
Pearl Harbor Marketing
More Expensive than Shrek Marketing
Meanwhile, DreamWorks spent an estimated $45 million in the marketing of Shrek (this does not include money spent by tie-in partners). Add that to the cost of creating the film (approximately $70 million), and that brings its total to $115 million.
The marketing campaigns by DreamWorks and Disney are some of the most expensive marketing campaigns ever for a movie.
News Link of the
Day - Fear Factory
"Thanks to a
couple of surprise presents from America named Fat Man and Little Boy,
a cloud of fear has hung over Japan for the past 55 years. And nowhere
has that fear manifested more than in Japanese animation
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