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Saturday - May 26, 2001
- Friday Box Office Results - Pearl Harbor Lower Than Expected
- A.I. Video Games to be Xbox Exclusive
- Pearl Harbor Marketing More Expensive than Shrek Marketing
- News Link of the Day - Fear Factory


Friday Box Office Results - Pearl Harbor Lower Than Expected
(by digitalmediafx.com) Pearl Harbor opened with $18.3 million yesterday, lower than analyst predictions. Analysts may be forced to downsize their predictions of a $100 million four-day weekend to more along the lines of $80 million. Despite nearly unanimous negative reviews, the movie is expected to do well in the long term both in the U.S. and overseas. Also, despite the mass negative critical reviews, exit polls are showing mostly positive reviews from audiences.

A Scene From Pearl Harbor

Meanwhile, Shrek continued very strong, bringing in $9.7 million on Friday to bring its 8 day total to $66.2 million. Shrek should easily cross the $100 million threshold before the first of June and could become the highest-grossing non-Disney movie ever before Atlantis: The Lost Empire is released on June 15, 2001. By the end of June, Shrek could break into the Top 10 Animated Films of all Time list.

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A.I. Video Games to be Xbox Exclusive
(by digitalmediafx.com) The upcoming FX adventure movie AI will also become a series of three video games exclusively for Microsoft's Xbox video game console which launches on November 8, 2001. Under the agreement, the game won't be reproduced for other console systems, although one of the planned games (a puzzle game) may be reproduced on the PC platform. The games for the Xbox will be considered "interactive sequels" to the movie.

"I wanted the games that will be inspired by AI to be creative and groundbreaking," said Steven Spielberg, who directs AI"Microsoft really understands the AI concept and presented me with a series of games scenarios that were out of this world."

No further details on the gameplay of the "interactive sequels" have been released.

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Pearl Harbor Marketing More Expensive than Shrek Marketing
(by digitalmediafx.com) Disney went all out in its marketing of Pearl Harbor, spending an estimated $85 million to market the film. Add this to the film's $135 million price tag and it brings the total to $220 million. Despite nearly unanimous negative reviews, research firm Salomon Smith Barney believes that the end result of the film will improve Disney's stock price by up to 25 cents a share.

Meanwhile, DreamWorks spent an estimated $45 million in the marketing of Shrek (this does not include money spent by tie-in partners). Add that to the cost of creating the film (approximately $70 million), and that brings its total to $115 million.

The marketing campaigns by DreamWorks and Disney are some of the most expensive marketing campaigns ever for a movie.

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News Link of the Day - Fear Factory

According to The Orange County Weekly:

"Thanks to a couple of surprise presents from America named Fat Man and Little Boy, a cloud of fear has hung over Japan for the past 55 years. And nowhere has that fear manifested more than in Japanese animation…"

Click here for the full story.

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