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Digital Media FX News Archives
- May 24, 2001
Shrek Reaches $50
Million in Five Days
Polling data taken from people who have viewed Shrek is showing strong audience ratings (A to A+ in average) and is showing that Shrek is achieving a strong reach beyond the family audience, resulting in nearly 50% of those viewing the film not having children!
Click here to visit the dFX Shrek Movie Site.
here to track the daily Shrek Box Office results.
Creates "Imagineering Games"
In Mission Mode, players
make a roller coaster based on specific criteria (i.e. "four loops,
a minimum G force of seven and a ride rating of 10"). In Free Form
Mode, players create any roller coaster imaginable and customize it through
a combination of environments, backgrounds, characters and props. When
it's done players can "ride" their creation in first-person
view or from four unique camera angles, including a 360 degree view from
anywhere in the park.
Becomes Kellogg Cereal
Atlantis: The Lost Empire toasted oat cereal features a chocolate Atlantean alphabet that is revealed when added to milk.
In addition to introducing a new cereal, Kellogg's is putting hidden surprises into its other cereal brands. Atlantean Diving Water Toys are available in 25 million packages of Kellogg's Rice Krispies, Apple Jacks, Smacks, Froot Loops and Kellogg's Frosted Flakes. When baking powder is added, the Atlantean water toys dive and surface; providing bath-time interactivity.
"Kellogg is proud to be the first morning foods company to partner with Disney and to bring a Disney-licensed cereal product to kids nationwide" said Kevin Smith, senior vice president of marketing services, Kellogg USA. "Our partnership with Disney and Atlantis: The Lost Empire is an important extension of our ongoing commitment to bring fun to breakfast."
A "Search for the Journal - Atlantis: The Lost Empire," prequel CD-ROM mail-in offer appears on 75 million Kellogg's cereal packages. Using the Atlantean decoder, kids can translate the message on pieces of "The Shepard's Journal," assemble four decoded pieces to complete the journal; and mail along with the CD-ROM order form to claim their Atlantean prize.
There are also three
million "Search for the Journal" CD-ROMs being distributed directly
on packages of 19.5 ounce Kellogg's Corn Pops cereal.
News Link of the
Day - Ireland's Cinemobile Creates Unique Movie Experience
period between the lights going up and stumbling blinking out into the
'real' world outside the cinema doors is often an odd, disorientating
one. But imagine both the film and the cinema disappearing after the lights
go up, and you've wandered home. You walk by the next day, and there's
nothing on the spot where you saw the film except displaced air and tyre
tracks on the gravel, leading into the horizon like the hoof-prints of
some post-modern cowboy's horse
These news articles and all digitalmediafx.com content are ©copyright 2001 by Joe Tracy and may not be reused for any purpose without expressed written consent of the author and Digital Media FX. All rights reserved.