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Thursday - May 17, 2001
- Xbox Coming in November - GameCube Too!
- Shrek to Air Digitally on 11 Screens
- Shrek Video Game on Xbox in November
- News Link of the Day - Working Ogre-Time


Xbox Coming in November - GameCube Too!
Xbox(by digitalmediafx.com) Microsoft announced yesterday that its new Xbox video game console will begin shipping in the U.S. on November 8, 2001 at a price of $299. This is Microsoft's premiere attempt at penetrating the multi-billion dollar gaming industry with its own system.

According to Microsoft, 600,000 - 8,000 Xbox units will be on store shelves on November 8, 2001. In addition, there will be 15-20 Xbox games for sale on November 8.

Microsoft is backing up the launch of Xbox with a $500 million marketing campaign budget, the highest for a product in Microsoft's history.

The Xbox unit will ship with a 10GB hard drive and will contain the ability for online competitors to talk with each other via a special microphone/headset.

Microsoft won't make a profit on the $299 Xbox sales. It is estimated that the company will lose $125 per unit. Console makers often take losses on hardware (to sell more units), which is made back in game sales.

In other gaming news, Nintendo will go head-to-head with Microsoft by releasing its new GameCube system on November 5, 2001 - three days before Xbox. Nintendo has not yet released the price for its unit.

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Shrek to Air Digitally on 11 Screens
(by digitalmediafx.com) When Shrek opens tomorrow, it will be showing on more than 3,000 movie screens with 11 of those screens projecting the movie digitally. This is the first time that DreamWorks has shown one of its movies digitally.

"Shrek represents the state-of-the-art in computer animation, so it is only fitting that it be the first DreamWorks film to be seen in this state-of-the-art format," says Jim Tharp, DreamWorks head of distribution. "Furthermore, a computer animated film lends itself more perfectly to digital projection than any live action feature, as it requires no conversion from the computer to film or vice-versa; it is a digital presentation of a digital product."

Shrek

The 11 locations slated to show Shrek digitally are:

- Loews E-Walk in New York, New York;
- AMC Van Ness 14 in San Francisco, California;
- Edwards Spectrum 21 in Irvine, California;
- AMC Media Center North in Burbank, California;
- Harkins Arrowhead Fountains 18 in Peoria, Arizona;
- Cinemark 24 in Valley View, Ohio;
- AMC S. Barrington 30 in South Barrington, Illinois;
- AMC Pleasure Island 24 in Lake Buena Vista, Florida;
- Cinemark Legacy 24 in Plano, Texas;
- Famous Players Paramount 13 in Toronto, Ontario, Canada;
- Famous Players Silver City 18 in Riverport, British Columbia, Canada.

Only one screen in each of the above theaters will be showing Shrek digitally, so be sure to call the theater in advance to find out the time of the digital showings.

Visit the dFX Shrek Site by clicking here.

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Shrek on Xbox in November
(by digitalmediafx.com) A new Shrek video game will be available on the Xbox in time for the console's launch on November 8, 2001. The game is being released by TDK Mediactive, Inc. which claims that the game's release coincides with the time period of Shrek being released on video.

The Shrek Xbox video game will take on a new story as the fairy tale creatures featured in Shrek come to him with a new problem. To solve the problem, Shrek will have to embark upon dozens of missions and explore four new worlds not seen in the movie.

Here's an abbreviated list of features:

- Game's high poly count takes full advantage of the Xbox graphics capabilities.
- Four worlds, 12 levels, and 36 missions provide over 80 hours of game play.
- Real-time rendered cut scenes open each mission.
- Edgy and sarcastic humor similar to the film featured throughout the game.

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News Link of the Day - Working Ogre-Time

According to the Edmonton Journal:

"They're seminal images -- the Seven Dwarfs, the Sleeping Beauty, Pinocchio and his long nose -- but in Dreamworks' latest computer-animated movie they're not quite what we remember from childhood.

Instead, these images which have shaped our sensibilities are repeatedly lampooned in Shrek, a film that might best be described as an act of friendly anarchy by Dreamworks and its producing partner, Pacific Data Images…"

Click here for the full story.

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