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Monday - May 7, 2001
- Microsoft Announces "Age of Mythology"
- Burger King Shrek Promotion Begins Today
- Release Charts: Animated, Anime, and FX DVDs
- News Link of the Day - Morphing Reality, Virtual Actresses Vie for Real-Life Stardom


Microsoft Announces "Age of Mythology"
(by digitalmediafx.com) Microsoft has announced development of a spin off to its popular "Age of Empire" video game series. The spin off, called "Age of Mythology," puts plays in mythological times with fantasy creatures and Gods.

"Our game puts players in those ancient civilizations where praying for luck in battle, fighting Cyclopes or petitioning Zeus to call down lightning bolts on the enemy are real occurrences," said Bruce Shelley, co-founder and senior game designer for Ensemble Studios.

"Age of Mythology" uses the same proprietary engine as "Age of Empires" and "Age of Kings". This includes, according to Ensemble, "compelling economic model, a massive army and battle system, unequaled computer artificial intelligence, random maps, intuitive gameplay and extreme attention to detail."

"Age of Mythology" will be shown for the first time in Microsoft's booth at the Electronic Entertainment Expo in Los Angeles on May 17-19, 2001.

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Burger King Shrek Promotion Begins Today
Shrek Burger King Promotion(by digitalmediafx.com) Burger King is beginning its Shrek promotions today, giving out a selection of nine exclusive Candy Caddies based on Shrek characters, in Big Kids Meal and Kids Meal orders. Each Candy Caddies will contain SMARTIES candy. In addition, Burger King will be giving out a selection of 23 humorous "Fairy Tale Freaks" trading cards, featuring fairy tale misfits inspired by the movie.

"Shrek is a clever comedy that will especially appeal to our Big Kids target market as it celebrates two themes that are synonymous with our Big Kids brand essence: individuality and irreverence. We can fully integrate our promotional, food and brand marketing messages with this movie tie-in," said Richard Taylor, vice president of marketing for Burger King Corporation.

The Burger King Shrek promotion will be supported with in-restaurant merchandising, web-based marketing and national kid-directed television advertising that started yesterday.

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Dragon Ball Z: Androids - InvincibleRelease Charts: Animated, Anime, and FX DVDs
(by digitalmediafx.com) TV fans will be happy with this weeks animated, anime, and FX DVD releases, but there's nothing in the offering of theatrical releases in those categories. Here's this week's list of new DVD releases:

Dragon Ball Z: Androids - Invincible (anime)
Dragon Ball Z: Frieza - The Summoning (anime)
The X-Files - The Complete Third Season (TV - FX)
Transformers - Heroes - Rebirth Parts 1-3 (animated)
Transformers - Villains - Ultimate Doom Parts 1-3 (animated)

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News Link of the Day - Morphing Reality, Virtual Actresses Vie for Real-Life Stardom

According to the International Herald Tribune:

"Dr. Aki Ross, the young female protagonist of "Final Fantasy," Columbia Pictures' new science-fiction epic, has the sinewy efficiency of Sigourney Weaver in "Aliens" and the curves of Julia Roberts in "Erin Brockovich."
.
But when Aki arrives on movie screens July 11, audiences are as likely to be struck by the anxious furrows that flit across her brow and the scattering of moles on her neck
..."

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