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- May 3, 2001
TDRL is also planning a huge marketing campaign that will start with 22 Internet-based prequel episodes leading up to the film's release.
TDRL made the following claims in a press release:
"TDRL is heading up the 3D digital production from its Los Angeles headquarters using its global network of animators. Other animators from numerous countries are linked to this network. This worldwide virtual studio enables TDRL to erase the vast distances that once separated Hollywood from amazing talent around the globe and cuts costs at the same time. The deal further positions TDRL as a premiere worldwide animation studio."
The management team
has had experience with Hollywood productions. Larry Kasanoff, chairman
and CEO of Threshold Entertainment, was formerly president and co-founder
No indication has been given as to the when the movie will be released.
Discuss this story
(the focus of the discussion is product placement).
More Pictures From
The Mummy Returns Private Screening (part two)
The Mummy Returns opens tomorrow - May 4, 2001 - in theaters nationally. It is officially recognized as the first movie in the blockbuster summer season.
Here is part of the mission statement of Kids Cancer Connection:
"To enrich the day-to-day lives of families of children with cancer by creating and sponsoring programs designed to address the social, emotional and financial needs of families of children with cancer empowering parents with tools necessary to participate fully in the care of their children.
The Kids Cancer Connection
strives to enrich the day-to-day lives of families who have a child suffering
from cancer a little bit better..."
Ice Cream Event a Huge Success
"We are very pleased that Baskin-Robbins and DreamWorks have made this terrific corporate commitment to literacy," said First Book President, Kyle Zimmer. "With this level of dedication, thousands of children across the country will be able to discover a passion for reading and learning that will last a lifetime."
The event was also used to promote DreamWorks new animated movie, Shrek, which hits theaters nationally on May 18, 2001.
"Partnering with DreamWorks to help celebrate their release of Shrek has been a great opportunity to combine the fun of ice cream through our new Shrek flavors with an exciting new theatrical event," said Joe Adney, director of marketing for Baskin-Robbins.
Baskin-Robbins estimated that over 3 million free scoops would be delivered. Long lines going out stores and down sidewalks (sometimes into parking lots) appear to support that estimate.
News Link of the
Day - No Deal Yet in Hollywood Talks
for the Writers Guild of America and studio executives recessed again
Thursday morning without reaching a new contract agreement. Talks went
until after 1 a.m. PT, with both sides agreeing to meet again around 10
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