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- June 16, 2001
Tomb Raider Opens
Huge - Atlantis Struggles
In second place on Friday was Disney's Atlantis: The Lost Empire, which took in $6.5 million. The opening is well under Disney's Tarzan two years ago which grossed $11.6 million in its opening day. The opening is also weaker than Disney's 1997 Hercules, which made $9.3 million, in fewer theaters, on its opening Friday.
Despite getting mixed
reviews, Atlantis fell victim to its battle with Tomb Raider
for the same audience. Atlantis was also hurt by Shrek,
which came in third on Friday with $3.5 million, bringing its total to
$188 million since opening a month ago.
Wise and Hahn Defend
PG Rating for Atlantis: The Lost Empire
The Kansas City Star quotes Wise as stating, "We always knew there would be a level of activity and suspense that would earn it a PG. But a couple of years ago, Dinosaur went out with a PG rating, and that didn't hurt it a bit."
Dinosaur's final national gross was $137 million, considered a disappointment by many due to the film's anticipated event nature (as a dinosaur movie and as Disney's first "state of the art" CGI movie.) The amount didn't recover the costs of production although worldwide grosses and merchandising eventually did.
Hahn also defended the rating, claiming that the rating doesn't matter when it's a Disney animated film. "As far as moviegoers are concerned, our films aren't really rated G or PG. They're rated Disney."
Studies by The Dove
Foundation have shown that, in reality, films perform much better when
rated G versus PG. But you can't convince DreamWorks of that as Shrek
nears the $200 million mark. After the PG-rated bomb, The Road to El
Dorado, DreamWorks success with Shrek is setting it up as the
film to beat at the Box Office this summer. By the end of next week, Shrek
will surpass The Mummy Returns as the highest-grossing film of
All Warner Bros.
Stores to Close
News Link of the
Day - Disney Cuts Jobs and Pay to Save $$$
"Walt Disney is firing 25 percent of the staff at its famed animation studio, which created classic hits such as The Lion King, Cinderella and Snow White.
Disney is slashing
its work force there to about 1,368 at the end of 2003 from 1,846, to
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