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Sunday - June 3, 2001
- Shrek Easily Passes $125 Million Mark
- Atlantis: The Lost Empire World Premiere Today
- U.S. Theater Chains Procrastinate Over Digital Theaters
- News Link of the Day - Marketing No-No: Sony Invents Movie Quotes


Shrek Easily Passes $125 Million Mark
(by digitalmediafx.com) On Friday, Shrek easily blew by the $125 million mark as it continues to perform very strong at the Box Office. With two weeks left before it faces competition from Disney's Atlantis: The Lost Empire and Paramount Pictures Tomb Raider, Shrek looks to be easily headed towards the $200 million mark. Some analysts are predicting that it will give The Lion King a run for its money as the highest grossing animated movie of all time (not calculating for inflation).

On Friday, the number of theaters Shrek was playing in expanded from 3,623 to 3,661. It made $6.7 million on Friday to bring its total to $126.9 million in just 15 days.

> Visit the dFX Shrek Movie Site here.
> Track Shrek Box Office Results here.

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Atlantis: The Lost Empire World Premiere Today
(by digitalmediafx.com) As mentioned in Friday's dFX Animation and FX News newsletter, Walt Disney Pictures is holding the world premiere of Atlantis: The Lost Empire today at the historic El Capitan Theater in Hollywood.

Those in attendance at the premiere, from the animated movie, will include Michael J. Fox, Cree Summer, Phil Morris, Jacqueline Obradors, Don Novello, Corey Burton, Claudia Christian, David Ogden Stiers, Florence Stanley, Producer Don Hahn, Directors Kirk Wise and Gary Trousdale, Songwriter Diane Warren, and Composer James Newton Howard.

You can visit the special "Atlantis is Waiting" dFX Movie Site by clicking here.

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U.S. Theater Chains Procrastinate Over Digital Theaters
(by digitalmediafx.com) Theater chains and movie studios are moving slowly with the creation of digital movie theaters even though years of testing have been highly successful and audience reaction to the vibrant and sharp image has been outstanding.

While the U.S. continues to procrastinate in advancing the technology, Japan is already set to open its second all-digital cinema complex on July 13, 2001 in Niigata. Japanese studios broadcast films via satellite, which are received at the theater complex and digitally projected to the appropriate movie screen.

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News Link of the Day - Marketing No-No: Sony Invents Movie Quotes

According to Newsweek:

"David Manning of The Ridgefield Press is one of Columbia Pictures’ most reliable reviewers, praising Heath Ledger of A Knight’s Tale as 'this year’s hottest new star!' and saluting The Animal as 'another winner!' The studio plastered Manning’s raves over at least four different movie advertisements, including Hollow Man and Vertical Limit. But Manning’s own life story should be called 'Charade,' because he doesn’t exist. …"

Click here for the full story.

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These news articles and all digitalmediafx.com content are ©copyright 2001 by Joe Tracy and may not be reused for any purpose without expressed written consent of the author and Digital Media FX. All rights reserved.

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