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Digital Media FX News Archives

Friday - June 1, 2001
- Shrek Sequel In The Works
- Dragon Tales Characters at Storyopolis Tomorrow
- Tomb Raider Promotions Begin
- News Link of the Day - Roger Rabbit Author Sues


Did he say Sequel?Shrek Sequel in the Works!
(by digitalmediafx.com) DreamWorks has confirmed that it has started pre-production on a sequel to Shrek, which continues to tear up the box office. Ted Elliott & Terry Rossio have already been signed on to write the sequel. Both are credited, along with Joe Stillman, for writing Shrek.

DreamWorks is being quiet on details, but Digital Media FX has learned that DreamWorks has been soliciting story ideas from its Shrek team for nearly two weeks and plans to make the Shrek sequel a theatrical release (versus straight to video like most Disney animated sequels).

Click here to discuss this story!

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Dragon Tales Characters (and Creator) at Storyopolis Tomorrow
(by digitalmediafx.com) Characters from the animated Dragon Tales series (which airs on PBS) will make an appearance tomorrow at Storyopolis in Los Angeles to celebrate "new episodes" that will be airing throughout this month.

The pink dragon Cassie and her blue friend Ord will be joined by Ron Rodecker, the concept and character creator of the series; and actress Gabrielle Carteris ("Beverly Hills, 90210") who will read Dragon Tales stories. The event begins at 4:30PM tomorrow, June 2.

Storyopolis is located at:

116 N. Robertson Blvd.
Los Angeles, CA 90048

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Tomb Raider Promotions Begin
(by digitalmediafx.com) If you've driven by a Taco Bell recently, chances are you've seen it decked out with Tomb Raider posters and promotions. It is part of a joint promotional effort between Paramount Pictures and Taco Bell.

"Taco Bell is thrilled to partner with Paramount for the Tomb Raider promotion and we're confident that this innovative program will be a huge hit with our consumers," said Debbie Myers, vice president of media services, Taco Bell Corp. "The appeal of Angelina Jolie's character, Lara Croft, and the popularity of the Tomb Raider game among our core target audience of 18-34 year-olds makes this a great fit for Taco Bell."

The Tomb Raider in-store promotion, created by Impiric, features triangular game pieces that can be obtained with the purchase of a Grilled Stuft Burrito or a medium or large drink (where available).

Consumers can also obtain two game pieces with the purchase of a Grilled Stuft Burrito combo meal (where available). No purchase is necessary to play the game. Consumers can obtain two free game pieces by mail-in request.

There are two components to the game: instant win and match & win. When peeled, the instant win game pieces reveal food prizes, music and movie gift certificates and other exciting Tomb Raider merchandise. For the match and win game pieces, each side of the triangular game piece will show half a picture of a possible prize. Consumers may win a prize by matching two corresponding sides to complete the picture of the prize.

The individual who matches two game pieces together to reveal the grand prize will win their choice of $405,000 in cash or an archaeological adventure for four to historical sites in Egypt and Mexico. The trip prize includes private jet transportation for the winner and three guests to Cairo and Luxor in Egypt and to Mexico City and Cancun in Mexico.

The trip prize package also includes guided tours and a $1,000 per day in spending money ($14,000 total). Other top prizes include a million dollars, a sport utility vehicle, Sony Entertainment Centers, Toshiba Lap Tops, digital video cameras and more.

Joint Taco Bell / Tomb Raider commercials will begin airing on TV this Sunday, June 3, 2001. Tomb Raider opens June 15 against Disney's newest animated movie, Atlantis: The Lost Empire.

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News Link of the Day - Roger Rabbit Author Sues

According to Online Ireland:

"The author of a novel made into the 1988 comedy film Who Framed Roger Rabbit?, in which British star Bob Hoskins interacted with cartoon characters, has sued the Walt Disney Co over access to merchandising documents.

Gary K Wolf, who wrote the 1981 novel Who Censored Roger Rabbit?, claims the studio has blocked access to bookkeeping that may show he is owed royalties…"

Click here for the full story.

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