Media FX News Archives
- June 1, 2001
- Shrek Sequel In The Works
- Dragon Tales Characters
at Storyopolis Tomorrow
- Tomb Raider Promotions Begin
- News Link of the Day
- Roger Rabbit Author Sues
Sequel in the Works!
(by digitalmediafx.com) DreamWorks has confirmed that it has started
pre-production on a sequel to Shrek, which continues to
tear up the box office. Ted Elliott & Terry Rossio have already
been signed on to write the sequel. Both are credited, along with
Joe Stillman, for writing Shrek.
is being quiet on details, but Digital Media FX has learned that
DreamWorks has been soliciting story ideas from its Shrek
team for nearly two weeks and plans to make the Shrek sequel
a theatrical release (versus straight to video like most Disney
here to discuss this story!
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Tales Characters (and Creator) at Storyopolis Tomorrow
(by digitalmediafx.com) Characters from the animated Dragon
Tales series (which airs on PBS) will make an appearance tomorrow
at Storyopolis in Los Angeles to celebrate "new episodes"
that will be airing throughout this month.
The pink dragon
Cassie and her blue friend Ord will be joined by Ron Rodecker,
the concept and character creator of the series; and actress Gabrielle
Carteris ("Beverly Hills, 90210") who will read Dragon
Tales stories. The event begins at 4:30PM tomorrow, June 2.
is located at:
116 N. Robertson Blvd.
Los Angeles, CA 90048
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(by digitalmediafx.com) If you've driven by a Taco Bell recently,
chances are you've seen it decked out with Tomb Raider posters
and promotions. It is part of a joint promotional effort between
Paramount Pictures and Taco Bell.
Bell is thrilled to partner with Paramount for the Tomb Raider
promotion and we're confident that this innovative program will
be a huge hit with our consumers," said Debbie Myers, vice
president of media services, Taco Bell Corp. "The appeal
of Angelina Jolie's character, Lara Croft, and the popularity
of the Tomb Raider game among our core target audience of 18-34
year-olds makes this a great fit for Taco Bell."
Raider in-store promotion, created by Impiric, features triangular
game pieces that can be obtained with the purchase of a Grilled
Stuft Burrito or a medium or large drink (where available).
can also obtain two game pieces with the purchase of a Grilled
Stuft Burrito combo meal (where available). No purchase is necessary
to play the game. Consumers can obtain two free game pieces by
two components to the game: instant win and match & win. When
peeled, the instant win game pieces reveal food prizes, music
and movie gift certificates and other exciting Tomb Raider merchandise.
For the match and win game pieces, each side of the triangular
game piece will show half a picture of a possible prize. Consumers
may win a prize by matching two corresponding sides to complete
the picture of the prize.
who matches two game pieces together to reveal the grand prize
will win their choice of $405,000 in cash or an archaeological
adventure for four to historical sites in Egypt and Mexico. The
trip prize includes private jet transportation for the winner
and three guests to Cairo and Luxor in Egypt and to Mexico City
and Cancun in Mexico.
The trip prize
package also includes guided tours and a $1,000 per day in spending
money ($14,000 total). Other top prizes include a million dollars,
a sport utility vehicle, Sony Entertainment Centers, Toshiba Lap
Tops, digital video cameras and more.
Bell / Tomb Raider commercials will begin airing on TV this Sunday,
June 3, 2001. Tomb Raider opens June 15 against Disney's newest
animated movie, Atlantis:
The Lost Empire.
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of the Day - Roger Rabbit Author Sues
According to Online Ireland:
author of a novel made into the 1988 comedy film Who Framed Roger
Rabbit?, in which British star Bob Hoskins interacted with cartoon
characters, has sued the Walt Disney Co over access to merchandising
Gary K Wolf,
who wrote the 1981 novel Who Censored Roger Rabbit?, claims the
studio has blocked access to bookkeeping that may show he is owed
here for the full story.
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