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Digital Media FX News Archives

Saturday - July 21, 2001
- Don Bluth: Disney Gets Away With Violence
- Jurassic Park 3 Continues Dominance
- Universal Studios Gets Unique with JP3 Marketing
- News Link of the Day - Planet of the Apes Playing Catch-Up

Don Bluth: Disney Gets Away With Violence
(by digitalmediafx.com) Don Bluth has told the Christian Science Monitor that when it comes to Disney animated movies, "They can get away with more violence and still get a G-rating." Bluth says that other studios appear to be held to different standards when it comes to movie ratings.

Bluth spoke for an article titled "Going, going, gone?" by the Christian Science Monitor on the disappearance of G-rated movies. The publication states, "Industry sources, including a former official movie-rater, say some scenes slipping into G-rated films show that Hollywood's highly touted rating system needs serious repair." The Lion King is cited as an example.

Theater owners claim they rarely get complaints from moviegoers about G-rated films. The biggest complaint they get is that there are not enough G-rated movies.

The article also claims that if Pinocchio were released today, it would receive a "PG" rating by the MPAA despite assertions by parents that ratings have become much more liberal.

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Jurassic Park 3 Continues Dominance
(by digitalmediafx.com) On Friday, Jurassic Park 3 made $16.2 million, easily coming in first at the box office and bringing its three day total (it opened on Wednesday) to $46.8 million. Jurassic Park 3 has a good chance of beating July's biggest opening weekend record set by last year's X-Men, which opened with $54.5 million.

Final Fantasy: The Spirits Within continued its disappointing performance, bringing in only $1.1 million for its second Friday. The 10-day total for Final Fantasy stands at $24.3 million.

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Universal Studios Gets Unique with Jurassic Park 3 Marketing
(by digitalmediafx.com) Universal Studios is trying some unique marketing strategies for its Jurassic Park 3 movie. Universal Studios commissioned over a dozen newspapers to simply superimpose a shadow of a Pteranodon on various editorial pages in the newspapers. The hope was that people would associate the Pteranodon with Jurassic Park 3. The move caused an ethical dilemma with some papers that questioned the use of ads appearing over editorial content versus their own ad space. Several newspapers declined to run the ad, but many big ones happily accepted the ad, including the Los Angeles Times.

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News Link of the Day - Planet of the Apes Playing Catch-Up

According to USA Today:

"One of our planets is missing — or at least behind in its orbit.

Planet of the Apes, Tim Burton's remake of the classic sci-fi film due to open July 27, is so close to the wire that a Tuesday screening for theater owners had to be postponed at the last minute to Thursday, very close to the legal limit. (Some states have laws forcing studios to show films to exhibitors at least one week before opening.)..."

Click here for the full story.

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