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Monday - February 26, 2001
- Monkeybone Trounced at Box Office - Finishes 11th
- Jackie Chan Becomes Burger King Toy to Promote "Jackie Chan Adventures"
- Release Charts: Animated and Anime DVDs
- News Link of the Day - Anime's Allure Goes Academic


Monkeybone Trounced at Box Office - Finishes 11th
(by digitalmediafx.com) Weekend estimates are in and Monkeybone was trounced at the Box Office in its opening three days, finishing 11th with only $2.6 million. Meanwhile, Disney's Recess: School's Out animated feature continues strong, bringing in an estimated $7.3 million for a third place finish. In it's first 10 days, the animated feature has grossed over $22 million.

Final Box Office numbers will be posted by digitalmediafx.com tomorrow.

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Jackie Chan Becomes Burger King Toy to Promote "Jackie Chan Adventures"
Jackie Chan Plays with the Jackie Chan Burger King Toy(by digitalmediafx.com) Burger King is releasing a set of toys today aimed at promoting the "Jackie Chan Adventures" Saturday morning animated series. "Jackie Chan Adventures" was originally given a 13-episode run that was recently expanded to 39 episodes for next season due to the success of the series. Now Burger King has decided to get in on the action.

During the eight-week promotion, Burger King will release a new item every week based on the series. In addition, Burger King today launched a series of tie-in commercials that promote "Jackie Chan Adventures" and the Burger King toys.

According to a press release quote:

"With Jackie Chan Adventures, Burger King Corporation partners with the next hot kids' property on the market and delivers a highly collectible program that delights children with every visit," said Richard Taylor, vice president of USA marketing for Burger King Corporation. "The strong non-violent messages and the family values projected clearly in the show are complementary strategic fits with the Burger King brand."

The "Jackie Chan Adventures" Burger King toys can be combined to work together. Any Jackie Chan toy will interact in an action sequence with any of the "Villain" toys. According to Burger King, "the stunt double activation is easy and involves no complex setup -- just put the bad guys into place, and activate Jackie."

Click here to see a Jackie Chan Adventures trailer.

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Lady and the Tramp IIRelease Charts: Animated and Anime DVDs
(by digitalmediafx.com) Disney has placed a strong marketing effort behind its direct to video release of Lady and the Tramp II: Scamp's Adventure, which hits stores tomorrow. There will also be a lot of excitement surround the release of 12 Thunderbird series to DVD (in two sets) tomorrow. Here is a list of all animation, anime, and heavy special effects DVDs coming out tomorrow:

Thunderbirds - Set 1
Thunderbirds - Set 2
Lady & The Tramp II - Scamp's Adventure (2001)
Bartok the Magnificent (1999)
Rurouni Kenshin Vol. 5 - Renegade Samurai (1999)

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News Link of the Day
Anime's Allure Goes Academic
According to the Seattle Times:

"Japanese animated films - even the most violent, rock 'em, sock 'em, sci-fi dramas - served up as scholarly fare?

That's exactly right, according to two instructors at Bellevue Community College who are teaching the first academic course in the state on the subject of anime, or Japanese animation.

The college is serious enough to allow students to take "Anime Revealed" to fulfill a composition-course requirement.

The college could be in on the early stages of an academic trend..."

Click here for the full story.

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These news articles and all digitalmediafx.com content are ©copyright 2001 by Joe Tracy and may not be reused for any purpose without expressed written consent of the author and Digital Media FX. All rights reserved.

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