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Digital Media FX News Archives
- April 30, 2001
Characters in Reading Ads
Shrek, the Ogre from DreamWorks upcoming Shrek animated movie, and his best friend, Donkey, are the latest characters to be featured in ads from the Newspaper Association of America encouraging young people to read. The ads are timed to run in conjunction with the movie's release on May 18.
"It's great fun
to tie in the ad campaign with such a unique film," noted NAA Senior
Vice President and Chief Marketing Officer John E. Kimball. "Young
people love these movie characters, and showing them with a newspaper
is a great way to communicate a positive message about reading. We've
gotten great feedback from members about the terrific response they get
from running the ads in their markets."
Visit the Digital
Media FX Shrek Site (News section) to view the ads.
Charts: Animated, FX, and Anime DVDs
Emperor's New Groove (2000 - Animated)
with Studios Ends Tomorrow!
Studios have also had time to prepare for a long drawn-out strike, stocking up on TV shows and the more popular reality programming.
According to The Times, "By the end of this week every writer in Hollywood could be on strike and from July 1 the actors could also be on strike, shutting down film and television production."
The Associated Press adds, "If the writers walk out, the first victims would be daily soap operas and late-night variety shows, followed by sitcoms and hour-long dramas if a strike drags on."
News Link of the
Day - Shrek: A Marketing Masterpiece
"Part of the success of any movie is how well that movie is marketed and how early the marketing begins in order to build anticipation.
If movie marketing
was a grade on a report card then DreamWorks would easily receive an A+
for Shrek. If it was rated on a scale of 1 to 10, DreamWorks would
receive a 12..."
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