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Digital Media FX News Archives
- April 17, 2001
"Disney Animators Deserve Greatest Protection!"
While the statement was a testament to Eisner's desire to keep the animation division together, it came as a surprise because of a recent report that Disney animators were having their salaries slashed by up to 30%. The comments from Eisner brought a backlash from ABC Nightline anchor Ted Koppel who pointed out that some ABC news correspondents, like David Kaplan, have given their lives in the line of duty.
The four-week promotion will take place in more than 2,000 Kroger-owned stores nationwide (which includes Ralphs, Pay Less, Fry's, and Fred Meyer's among others). Customers who purchase $300 in groceries using their shopper's card will earn two free tickets (child admission or adult matinee) to Shrek.
The program will be supported by television commercials, radio and print ads, direct mail, heavy in-store point-of-sale and online support in most markets where Kroger-owned stores are located.
Kroger joins the lineup of multi-million dollar promotional partners including Burger King, Chevron, Heinz, Sour Punch and Baskin-Robbins to make the Shrek promotional campaign the largest to date for DreamWorks SKG.
Participating Kroger-owned stores will offer customers an exclusive assortment of "Shrek" licensed merchandise in locations nationwide, including toys from Todd McFarlane with an exclusive 3" action figure 4-pack, candy products from ToySite, digital watches and sunglasses from IMT, and a variety of hats from American Boy & Girl.
In addition, many
stores will offer a variety of other Shrek-themed products and
services, including Shrek cookies, cakes and cupcakes at store
bakeries and the opportunity for customers to have their photos taken
with Shrek standees at one-hour photo booths.
Shrek was animated
by DreamWorks subsidiary PDI.
Distribution Deal with Universal Studios
"We greatly value our relationship with DreamWorks and its principals," says Ron Meyer, president and chief operating officer, Universal Studios. Steven Spielberg, one of the three principals at DreamWorks added, "This alliance is particularly gratifying for me because Universal has been an important part of my life for 32 years. I look forward to five more years of a collaborative and rewarding relationship.
The agreement, which
was originally established in June 1995, grants Universal international
theatrical distribution rights to live action and animated DreamWorks
motion pictures, and worldwide home video, as well as music distribution
rights and the rights to utilize characters and concepts created by DreamWorks
in Universal's theme parks (like last year's Universal Studios Chicken
News Link of the
Day - PacketVideo Juices Up Wireless Gaming
"PacketVideo Corp. Thursday announced it has formed partnerships with four European wireless game providers to develop and market applications that offer streaming media, rich graphics, animation and interactivity for games on mobile devices.
the four companies -- Digital Bridges, Picofun, Orchimedia and Cash-U
-- but did not disclose financial terms of the partnerships..."
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