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Digital Media FX News Archives
- April 3, 2001
Disney to Slash
The move comes as Disney prepares to lay off 4,000 employees in order to help increase profits. The Orlando Sentinel points out that Michael Eisner recently received an $11.5 million performance bonus, while he seeks to cut animator salaries by 30%.
Laying off animators
and reducing other animator salaries could result in lower moral and work
that is not up to par with past Disney animated productions. It can also
hurt Disney's reputation within the animation industry as studios like
DreamWorks, Aardman, and Pixar (which has a contract with Disney) continue
to put out top of the line animated productions. At the recent Animatasia
Awards, which recognizes excellence in the animation industry, Disney
failed to pick up a nomination for "Best Animation Studio,"
which was won by Pixar.
Film Roman Strives
for "Edgier" Animated Series
"These series represent a departure from the look and feel of the prime time and kids series we're usually associated with and offer an edgier sensibility that will have strong appeal for audiences worldwide," says Peter Schankowitz, President of Programming and Development for Film Roman.
Here's a rundown of the five animated series as provided by Film Roman:
MIPTV is a five-day
tradeshow where studios exhibit in hopes of interesting broadcasters in
their new TV series. There are hundreds of exhibitors.
Disney's New Marketing
Concept: Atlantis Prequel Game
The game is described as follows:
of concealment, the mystery of Atlantis is finally unveiled. The Shepherd's
Journal, an ancient book holding all the secrets to finding the lost city
of Atlantis, is hidden somewhere in Iceland. With Captain Rourke in charge,
a team of skilled adventurers must travel deep within the snowy country
to find the guarded journal.
In addition, the game will feature an original animation sequence by Walt Disney Feature Animation. The game will also include online multiplayer capabilities.
"We believe the
future of interactive media is convergence, and we want to make the future
happen now, for this film," said Jan Smith, president, Disney Interactive.
"By creating a movie prequel in the form of an interactive game,
playable online with mass distribution, we bring millions of people into
a new kind of entertainment experience. While millions of people have
enjoyed Disney movies in theaters and at home, now people from all over
the world, simultaneously, can interact inside a 3D world of Atlantis
-- almost becoming virtual cast members. This is a breakthrough experience
in the world of entertainment, and Disney is uniquely positioned to deliver
News Link of the
Day - Animators' Salaries are Next Target for Disney
"In another effort to boost its bottom line, the Walt Disney Co. is telling its animators, including 225 Orlando artists, that it plans to slash their salaries.
The company is targeting employees with salaries above the minimum guaranteed by a collective bargaining agreement, about $1,400 a week for the Orlando animators.
Disney's goal is to
trim 30 percent from the animation payroll..."
These news articles and all digitalmediafx.com content are ©copyright 2001 by Joe Tracy and may not be reused for any purpose without expressed written consent of the author and Digital Media FX. All rights reserved.