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Shrek Settles for Second Place

(August 21, 2001 - by At one time, DreamWorks was considering a Fall rerelease of Shrek into theaters with new footage that likely would have catapulted the film past The Lion King as the highest grossing animated movie ever (not adjusting for inflation).

Instead, DreamWorks has decided to launch an attack against Pixar by releasing a special Shrek 2-disc DVD, with new footage, on the exact same day that Pixar's Monsters, Inc. hits theaters - November 2, 2001. That's a Friday, a day that studios never release DVDs or videos (video and DVD releases are always launched on Tuesdays as part of an industry standard).

The move creates a danger for DreamWorks as some people's perceptions of the studio could change to that of a "bully" as it applies strong-arm tactics that use to be a virtual "trademark" of Disney.




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