Monsters, Inc. Characters in Newspaper Ads

(November 3, 2001 - by digitalmediafx.com) Charactrers from Disney / Pixar's animated Monsters, Inc. movie are now popping up in ads promoting newspaper reading. The ads are similar to the campaign also done with Shrek characters last May. The ads are for the Newspaper Association of America's literacy ad campaign.

Other animated films that have participated in past campaigns include Chicken Run and Final Fantasy.

The Monsters, Inc. literacy ad capaign is currently running in newspapers nationwide. Under an image of Mike and Sulley reading the Monstropolis Times, the ad reads, "Encourage your little monsters to read a newspaper every day!" The body copy continues, "There's nothing scarier than being uninformed. Even monsters know that knowledge is power. Which is why Monsters Inc. employees Mike and Sulley stay on top of their game by reading a newspaper every morning...since, of course, they work nights." The ad closes with the tagline, "It all starts with newspapers."

"These movie tie-in ads have garnered a terrific response from our members and their readers," commented NAA Senior Vice President and Chief Marketing Officer John E. Kimball. "Because they're designed to run around the same time as the movie's release, they're very timely — and with these great characters, they're also a lot of fun."

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