| Good
News and Bad News For Monsters, Inc.
(October
22, 2001 - by digitalmediafx.com) There's good news and bad
news for Pixar's November 2 release of Monsters, Inc. The good
news is that early critic reviews are extremely positive as
with past Pixar movies and it is bound to make a boatload of
money at the box office. The bad news is that several companies
will try to derail a monster run for Monsters, Inc.
Disney/Pixar
were forced to move Monsters, Inc. away from its unofficial
mid-to-late November release when Warner Bros. decided to put
Harry Potter and the Sorcerer's Stone into wide release
on November 16.
After
Monsters, Inc. was moved to November 2 (which gives it
a strong two week run before facing serious competition from
Harry Potter), DreamWorks decided to add additional heat
by releasing the Shrek DVD on the same day - Friday, November
2. DVDs are always released on Tuesday's as part of an industry
standard. Six weeks after Monsters, Inc. hits theaters,
it will lose hundreds of screens to Lord of the Rings: Fellowship
of the Ring and face additional competition from Nickelodeon's
newest animated feature - Jimmy Neutron: Boy Genius.
A
survey by movie ticket seller Fandago found that
Monsters, Inc. was the third most anticipated movie of
the fall/winter season. Second was Harry Potter and number
one was easily Lord of the Rings.
All the
factors brought together will likely slow Monsters, Inc.
at the box office after its first two weeks, but only slightly.
Pixar animated movies have shown an amazing ability to hold
strong for the long term while many other movies come and go.
Financial analyst company Prudential
believes that the box office results for Monsters,
Inc. will end up somewhere between A Bug's Life ($163
million domestically) and Toy Story 2 ($246 million domestically).
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