Accuses Disney and Pixar
in THX Shrek Promotional Issue
1, 2001 - by digitalmediafx.com) DreamWorks is making a bold
accusation against Disney over THX killing the planned joint
Shrek/THX promotional that DreamWorks aimed to have released
on November 2 in front of Monsters, Inc. and other movies
at theaters that use the THX sound system.
to the Los Angeles Times, "DreamWorks says that Disney
threatened to pull all its business from THX, which also oversees
audio and video for DVDs, unless the promotional item was canceled."
Pixar, and THX all deny the accusation. One Disney executive
told the Los Angeles Times, "I know our friends at DreamWorks
would love to blame us for everything."
got itself into the mess when it decided to launch campaigns
to apparently interfere with the promotion and box office results
of Pixar's Monsters, Inc. Not only did the moves backfire,
but George Lucas ended up endorsing Monsters, Inc. by
publicly praising Pixar and allowing the first trailer for Star
Wars: Attack of the Clones to be attached to theatrical
prints of Monsters, Inc.
here to read the original dFX report on this story.