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DreamWorks Shrek Surprise Fails to Materialize in Front of Monsters, Inc.

(October 30, 2001 - by DreamWorks attempts to interfere with the box office and promotional success of Monsters, Inc. have failed again as word leaks that a secret project with THX has been axed at the last minute.

DreamWorks, according to The Hollywood Reporter, convinced THX to use Shrek characters in the THX promo that airs in theaters using the THX sound system. Part of the deal was that the THX spot with Shrek characters would air beginning November 2, when Monsters, Inc. opens.

The move backfired.

"THX had a mysterious last-minute change of heart, shelving the trailer and igniting suspicion that Pixar and the Walt Disney Co. might have blackballed it," reports The Hollywood Reporter.

This was DreamWorks second attack against Pixar's Monsters, Inc. The first was purposely releasing the Shrek 2-disc DVD on the same day as Monsters, Inc. - November 2, 2001. Disney had a magic bullet of its own, however, announcing that the first trailer for Star Wars: Attack of the Clones would be attached to Monsters, Inc. Further promoting Monsters, Inc. was George Lucas with the following quote:

"I have great respect for Pixar and deep admiration for John Lasseter and his team. I'm thrilled to be able to show audiences their first glimpse of Episode II with Monsters, Inc. It gives me an immense sense of pride to see our companies working together."

DreamWorks has begun emulating past marketing tactics of Disney by trying to interfere with Disney/Pixar animated releases and as a result is beginning to earn a "bully" attitude among many in the animation industry that was once reserved for Disney. In this case, however, both efforts by DreamWorks have failed to draw attention away from Monsters, Inc. which is expected to have a huge opening this Friday amongst acclaim from movie critics, high public interest, and the Star Wars: Episode 2 teaser.




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