The animated Bob the Builder series is about to invade the video game industry.
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Animated Bob the Builder Coming to Gaming Consoles

(May 17, 2001) THQ Inc. has announced an agreement with BBC Worldwide Ltd. and HIT Entertainment/Lyrick Studios to publish "Bob the Builder" interactive software for PlayStation, PC and Game Boy Color in the United States and Canada.

The animated show, "Bob the Builder," a top rated children's animated show in the United Kingdom, launched in January 2001 in the United States on Nick Jr., Nickelodeon's preschool programming block, to record-breaking ratings. The show features stories focusing on teamwork and problem-solving-oriented themes appealing to the 2-to-6-year-old audience.

Based on the popular animated television show adventures of Bob, his business partner Wendy and crew of fun-loving, all-action building machines, "Bob the Builder" will bring the young fans of the show new interactive activities on PlayStation, PC and Game Boy Color this fall.

"'Bob the Builder' is the perfect addition to our growing division of quality software for younger kids," said Germaine Gioia, vice president, licensing, THQ. "With the highest-rated launch ever on the Nick Jr., 'Bob the Builder' has become one of the more highly anticipated properties launching in the U.S., according to retail. We're thrilled to be working with BBC Multimedia and HIT Entertainment/Lyrick Studios to bring the property to interactive software in North America."

Players will fix leaks, knock down and repair old bridges, build tunnels and more in the "Bob the Builder" game. Bob and his business partner, Wendy, will engage players with their crew of building machines including Scoop, the backhoe, Muck, the eager dump truck, Roley, the enthusiastic steamroller, Lofty, the nervous crane, and Dizzy, the energetic cement mixer.

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