Bob the Builder Coming to Gaming Consoles
(May 17, 2001)
THQ Inc. has announced an agreement with BBC Worldwide Ltd. and
HIT Entertainment/Lyrick Studios to publish "Bob the Builder"
interactive software for PlayStation, PC and Game Boy Color in
the United States and Canada.
show, "Bob the Builder," a top rated children's animated
show in the United Kingdom, launched in January 2001 in the United
States on Nick Jr., Nickelodeon's preschool programming block,
to record-breaking ratings. The show features stories focusing
on teamwork and problem-solving-oriented themes appealing to the
Based on the
popular animated television show adventures of Bob, his business
partner Wendy and crew of fun-loving, all-action building machines,
"Bob the Builder" will bring the young fans of the show
new interactive activities on PlayStation, PC and Game Boy Color
the Builder' is the perfect addition to our growing division of
quality software for younger kids," said Germaine Gioia,
vice president, licensing, THQ. "With
the highest-rated launch ever on the Nick Jr., 'Bob the Builder'
has become one of the more highly anticipated properties launching
in the U.S., according to retail. We're thrilled to be working
with BBC Multimedia and HIT Entertainment/Lyrick Studios to bring
the property to interactive software in North America."
fix leaks, knock down and repair old bridges, build tunnels and
more in the "Bob the Builder" game. Bob and his business
partner, Wendy, will engage players with their crew of building
machines including Scoop, the backhoe, Muck, the eager dump truck,
Roley, the enthusiastic steamroller, Lofty, the nervous crane,
and Dizzy, the energetic cement mixer.
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