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New Luxury IMAX Theater to Open with
Beauty and the Beast

(by digitalmediafx.com) National Amusements will open the circuit's first-ever IMAX theatre on January 1, 2002 at The Bridge luxury 17-screen cinema and entertainment complex at Howard Hughes Center on Los Angeles' westside. The IMAX theater will open on January 1, 2002 with Beauty and the Beast.

"With 'The Bridge' quickly becoming Los Angeles' most popular entertainment location, we couldn't ask for a more complementary addition than the presence of the largest commercial IMAX 3D screen in Southern California." said Shari E. Redstone, President of National Amusements, Inc. "With its high-visibility location at 'The Bridge', our new IMAX theatre will, without question, become a must-visit venue for patrons from Santa Monica to the South Bay. We are looking forward to premiering the IMAX theatre with Disney's Beauty and the Beast when it opens to the public on January 1st."

The Bridge Cinema Deluxe or "The Bridge," as the theatre complex is known, is the centerpiece of a 250,000-square-foot entertainment and shopping complex called the Promenade at Howard Hughes Center, an office and retail development adjacent to the 405 (San Diego) Freeway.

IMAX Corporation is not only excited about the new theater, but also about the films it is lining up for IMAX theaters.

"The strongest film slate ever will be made available to the large-format industry during the next 18 months," says Richard L. Gelfond and Bradley J. Wechsler, Co-CEOs of the IMAX Corporation. "Our major focus has been on better and more film product to drive attendance at IMAX theatres and we are obviously happy with the results of our efforts. Approximately 30 films will be released from a variety of independent and Hollywood filmmakers and distributors, including Disney's Beauty and the Beast, IMAX's own 3D film shot in space, entitled Space Station, Steve Oedekerk's Santa vs. The Snowman, The Young Black Stallion - Disney's prequel to The Black Stallion - and James Cameron's Ghosts of the Abyss."


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