Movie Becomes Kellogg's Cereal
24, 2001 - by digitalmediafx.com) Atlantis: The Lost
Empire is not just a movie anymore, it is now a cereal
too, thanks to Kellogg's, which introduced the new cereal
into stores this week.
The Lost Empire toasted oat cereal features a chocolate
Atlantean alphabet that is revealed when added to milk.
addition to introducing a new cereal, Kellogg's is putting
hidden surprises into its other cereal brands. Atlantean
Diving Water Toys are available in 25 million packages
of Kellogg's Rice Krispies, Apple Jacks, Smacks, Froot
Loops and Kellogg's Frosted Flakes. When baking powder
is added, the Atlantean water toys dive and surface; providing
is proud to be the first morning foods company to partner
with Disney and to bring a Disney-licensed cereal product
to kids nationwide" said Kevin Smith, senior vice
president of marketing services, Kellogg USA. "Our
partnership with Disney and Atlantis: The Lost Empire
is an important extension of our ongoing commitment to
bring fun to breakfast."
"Search for the Journal - Atlantis: The Lost Empire,"
prequel CD-ROM mail-in offer appears on 75 million Kellogg's
cereal packages. Using the Atlantean decoder, kids can
translate the message on pieces of "The Shepard's
Journal," assemble four decoded pieces to complete
the journal; and mail along with the CD-ROM order form
to claim their Atlantean prize.
are also three million "Search for the Journal"
CD-ROMs being distributed directly on packages of 19.5
ounce Kellogg's Corn Pops cereal.
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